With its annual marketing budget sliced from nearly $15 million to $1.5 million, the Alaska Travel Industry Association is in the early stages of raising marketing money for the state.
Sarah Leonard, ATIA president, gave a presentation to the Haines Borough Tourism Advisory Board recently about creating a statewide “tourism improvement district.”
A tourism improvement district is similar to a business improvement district and could be created by state statute. Leonard said the association is…
