Haines small business owner Rhonda Hinson takes every advantage she can to bring tourism dollars to her arts-and-crafts store on Main Street.

As proprietor of a small retail shop, she knows the borough’s full-page ad in The Milepost, the glossy Alaska road guide is good for Haines and good for Alaska Rod’s.

“If we did it individually, we’d have to pay twice as much,” she said. “We couldn’t afford even a little piece of it.”