Bladesmith's TikTok ploy pays off
Share
Tweet
Courtesy of Trevor Barrett.
Local bladesmith Trevor Barrett offered celebrity chef Gordon Ramsay a knife in a TikTok video as a marketing ploy. The video paid off, gaining 1 million views in its first day and eventually capturing Ramsay's attention.
On April 1, local bladesmith Trevor Barrett set out on a quest to gift celebrity chef Gordon Ramsay a custom-made knife, posting a video to social media platform TikTok. To Barrett's surprise, the gamble paid off.
"I bet you like knives, right? Pr...
For access to this article please
sign in or
subscribe.
