Chilkat Valley News - Serving Haines and Klukwan, Alaska since 1966

Bladesmith's TikTok ploy pays off

 

April 15, 2021

Courtesy of Trevor Barrett.

Local bladesmith Trevor Barrett offered celebrity chef Gordon Ramsay a knife in a TikTok video as a marketing ploy. The video paid off, gaining 1 million views in its first day and eventually capturing Ramsay's attention.

On April 1, local bladesmith Trevor Barrett set out on a quest to gift celebrity chef Gordon Ramsay a custom-made knife, posting a video to social media platform TikTok. To Barrett's surprise, the gamble paid off.

"I bet you like knives, right? Pr...



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