Giving Tuesday benefits local nonprofits
December 12, 2019
Nine nonprofits reaped more than $16,000 in donations on Tuesday, December 3.
Giving Tuesday, defined as a “global generosity movement” on its official website, was created in 2012 following Black Friday and Cyber Monday with the mission to build a more generous world.
To amplify donors’ generosity, Facebook signed on to match up to $7 million in donations made to eligible nonprofits. They also made it easier to create and share a fundraising campaign directly through its platform, which many local nonprofits took advantage of.
Haines Friends of Recycling generated $6,250. Online, the group raised $3,125 that was then matched by an anonymous donor.
“We will be using that money for some needed repairs and signage at the recycling center,” board member Melissa Aronson said.
She added that some funding will help pay for speakers for this year’s Earth Day event.
KHNS generated $3,000 to benefit its local news department, interim manager Janine Allen said.
In its first year participating in Giving Tuesday, the Jilkaat Kwaan Heritage Center in Klukwan earned $1,075, according to employee Karlie Spud.
Southeast Alaska Independent Living generated $2,000.
Smaller sums were collected by the Haines Dolphins Swim Team. American Bald Eagle Foundation, Chilkat Valley Preschool and the Chilkat Valley Community Foundation.
On Tuesday, Mountain Market agreed to donate a portion of coffee proceeds to the Chilkat Valley Community Foundation for Giving Tuesday. That sum was matched by a grant from the Rasmuson Foundation, then again by an anonymous donor who pledged to match Mountain Market’s gift, CVCF program manager Sara Chapell said.
“What we were really hoping for was to engage local generosity and that part of the campaign was very successful,” Chapell said. “I also saw campaigns from a really wide variety of groups around town. More than a dollar amount of how much money was raised, I think it’s really important to look at it in a more holistic way of how much gratitude was generated during Giving Tuesday.”
Nonprofits won’t know until January whether donations made to their organization claimed matching funding before Facebook reached its $7 million cap, though Facebook’s website said the money was matched in seconds.
This year, Giving Tuesday reported raising $511 million in the U.S. alone.