Chilkat Valley News - Serving Haines and Klukwan, Alaska since 1966

Borough may cut ad spending

Will combine notices, use social media

 


Haines Borough Manager David Sosa is proposing to drastically reduce the municipality’s spending on advertisement of public meetings, borough jobs and other community service announcements.

According to Sosa’s draft budget released last week, the administration’s goal is to cut its advertising budget by at least 50 percent. The budget sets aside $350 for administration advertising in the upcoming fiscal year, compared to $800 last year and $1,900 the year before that.

“We’re trying to reduce costs everywhere we can,” Sosa said.

The assembly’s advertising budget would be cut from last year’s $6,750 to $2,400. The assembly spent about $4,200 on advertising in fiscal year 2014.

The advertising budget for other departments like finance, assessment/land management and the Chilkat Center would also be cut if Sosa’s budget is passed without modifications.

The change already is being reflected in local advertising in the CVN. Ordinances, which require two public hearings, will not have the hearings noticed separately. Upcoming dates for both hearings will be published in one issue of the newspaper.

Clerk Julie Cozzi said this fulfills borough code and charter requirements while allowing the borough to save money. “This does not mean people won’t get a second notice. There just won’t be a second legal ad in the CVN, as a general rule,” Cozzi said.

Staff will continue to post paper flyer notices around town, and will add new locations, she said. 

“We will also look at doing more with social media like Facebook, Twitter, etc. to reach more of the younger generation. We are definitely not working toward less advertising overall, just different ways of approaching it while also utilizing less costly ways of getting the word out,” Cozzi said.

Sosa said if a public hearing is postponed or otherwise moved after its initial advertisement in the newspaper, that would necessitate a new ad with the corrected information. 

 
 

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